Ed Chen

Enterprise Systems

ACY Securities
Product Ecosystem

5+ years architecting the cognitive layer of a global trading platform — from homepage redesign to multi-product design system, serving 100,000+ active users across 40+ countries.

Recognition 🏆 Awwwards Nominee →

Scope

Brand + Web + Platform

Business Impact

100K+ active traders, 40+ countries, 5+ product lines unified

Engineering Efficiency

Design system reduced dev time by ~40%

ACY Securities Ecosystem

Led design across a product ecosystem serving global traders — from real-time trading terminals to enterprise CRM systems, unified under a design system I built from the ground up.

System Thinking

Design system governing 5+ products: ~40% dev efficiency gain
Prototype animations in CodePen: zero-gap developer handoff
Cross-platform consistency: responsive from mobile to 4K displays

Design Philosophy

In financial products, clarity supports better decisions. I focus on purposeful visuals and interactions that remain understandable under pressure.

View Complete System →

Top-Tier Platform Evaluation

Independent broker reviews testing 80+ platforms. While evaluating the entire ACY ecosystem, these reviews specifically highlight the intuitive user experience and clean interface as key competitive advantages—validating our design strategy's impact on brand perception and user trust.

"The user interface is incredibly clean, making execution seamless."
— ForexBrokers.com

"It's rare to see a platform tackle this level of regulatory complexity so elegantly."
— TopTierTrader Review

Finlogix

Redesigned information architecture for a real-time market platform serving traders who process 1,000+ data points daily. Reduced cognitive load for time-critical decisions.

Platform UX Data Viz

LogixTrader

Trading terminal optimized for sub-second decision-making. Redesigned interface to minimize cognitive load in high-frequency trading environments where UI latency directly impacts P&L.

Trading UI Performance

ACYVerse

Gamified social trading platform. AI strategies meet community engagement. Complexity hidden behind simplicity.

AI Integration Social UX

LogixPanel CRM

Enterprise CRM supporting 100K+ client accounts. Designed operational workflows for account management, compliance tracking, and scalable onboarding.

CRM System Enterprise

TradingCup

Copy trading interface. Democratizing expert strategies through transparent risk visualization.

Copy Trading Risk UI

The System

40+ components. 12 interaction patterns. 1 coherent design language.
Built to unify 5+ products under a single, maintainable system.
Reduced developer implementation time by approximately 40%.
Includes responsive behavior from mobile to 4K,
prototype animations on CodePen for zero-gap developer handoff.

Explore Design System →

Regulatory Design Expertise

Navigating Compliance
Across 5+ Jurisdictions

In regulated industries, design choices affect legal risk and operating quality. I focus on workflows that are clear for users and practical for compliance teams.

ASIC (Australia)

Gambling UX restrictions, leverage caps, fund segregation UI

FINRA / SEC (US)

Suitability questionnaires, risk disclosure placement

FCA (UK)

Negative option marketing, financial promotions

ESMA (EU)

Inducement bans, cross-border marketing restrictions

GDPR (EU)

Consent architecture, data processing flows

FTC / FDA (US)

Claims substantiation, Prop 65 compliance

JPX-R (Japan)

Listing rules, disclosure requirements (in progress)

Prevention Systems I've Built

150+

Pre-tested Compliance UI Components

Forms, modals, consent flows, disclosure patterns. Typical time saved on urgent compliance projects: 40–60%

~15

Red Flags Caught Proactively

Region-specific compliance checklists (FINRA, ASIC, FCA, GDPR, ESMA) catch issues before they escalate.

8+

Projects Avoided Rewrites

Modular architecture approach — independent modules that swap without breaking the system when regulations change.

I'm not a compliance officer. I work closely with legal and compliance teams, translate requirements into clear user flows, and document reusable patterns so teams can move faster in future updates.

Evidence Ledger

Outcomes, Ownership,
and Verifiable Signals

This section summarizes what I owned, what changed, and where the signal can be verified. Detailed numbers under NDA can be discussed during interviews.

MEASURABLE OUTCOMES

Delivery and System Impact

100,000+ active users supported across 40+ countries
Design system reused across 5+ product lines
~40% reduction in implementation time on repeated UI patterns
Compliance architecture reused across multiple regional updates

OWNERSHIP BOUNDARY

What I Directly Owned

UX and interaction decisions for regulated product flows
Design system structure, documentation, and handoff standards
Cross-functional alignment with PM, engineering, legal, and compliance
Prototyping and execution support for high-urgency releases

VERIFIABLE SIGNALS

Public References

Selected Works

Selected
Projects

These projects show how I work from problem framing to shipped output.

01

ReactΩ

Production-Ready Component System

50+ typed React components with monorepo structure and documentation. Built from recurring implementation needs in product teams.

React 18+ TypeScript Canvas API Turborepo

What this project shows: Design system thinking with implementation discipline

Live Library → GitHub →

02

Christie's Real Estate

Full-Stack Luxury Real Estate Platform

End-to-end realization of a high-end property platform. Demonstrates technical depth by taking pixel-perfect luxury UX design entirely through to production via custom PHP backends and complex SQL schema deployment.

PHP 8 SQL Design Luxury UX Full-Stack

What this project shows: Design implementation from front-end precision to database architecture

Live Platform → Case Study →

03

HorizonSync

Distributed Team Coordination Platform

AI-powered timezone orchestration for global teams. Built to solve a real pain point in managing cross-timezone workflows for international product teams.

AI Integration Data Visualization System Design

What this project shows: Product strategy applied to team operations

View System → Case Study →

04

Nova

AI-Powered Financial Analysis Tools

Investment analysis platform combining finance domain expertise with AI capabilities. Demonstrates deep understanding of financial data visualization and decision-support interfaces.

AI Integration FinTech Data Viz

What this project shows: FinTech product thinking beyond interface styling

Live Tool → Case Study →

View Full Case Study Archive (20+ Projects) →

Design Stance

Most Designers Fight Constraints.
I Design With Them.

Compliance isn't a blocker — it's the specification that reveals which solutions are actually robust. The best financial products feel inevitable, not because they're simple, but because every constraint was treated as a design input.

Most designers see ASIC leverage caps, GDPR consent flows, and FCA marketing restrictions as obstacles between them and a clean UI. I see them as the most interesting design brief possible — problems where a single interaction carries real financial consequence, and where "move fast and break things" means someone loses money.

In 2021 I joined ACY Securities specifically for this challenge: an ASIC-regulated broker where every screen had to survive legal review, and every pixel had to earn its place under compliance scrutiny. Over five years, I learned that the designers who thrive in regulated environments aren't the ones who tolerate constraints — they're the ones who use constraints as creative fuel.

Constraint-First Framing

Map regulatory, technical, and business constraints before sketching a single screen. The constraints ARE the brief.

Prototype the Risk

Build the compliance-critical path first. If the hardest flow works, everything else follows.

Ship with Legal in the Room

Compliance review isn't a gate at the end — it's a collaborator from day one. Zero post-launch violations.

Systemize for the Next Crisis

Every solved problem becomes a reusable pattern. When regulations change, the system adapts in days, not months.

Multidimensional Design

Beyond the Screen

Design isn't just what I do — it's how I see the world. From regulated platforms serving 100K+ users to culinary experiments, every domain teaches me something new about systems, constraints, and craft.

🏆 Founder & Product Architect

PawsRoam: Pet Welfare at Scale

Built and scaled a pet adoption platform from 0 to #1 organic ranking on Yahoo Japan. Demonstrates end-to-end product thinking: from UX to SEO strategy to community building.

#1

Yahoo Japan Ranking

5k+

Monthly Organic Visitors

3

Markets (JP/TW/US)

Visit Platform

🍴 Physical Craftsmanship

Le Celeste Héritage

From Michelin-trained kitchens to my own culinary practice. Precision, timing, and sensory design — principles that transfer directly to UX work.

Design parallel: Just as a perfectly balanced dish considers texture, flavor, and presentation, great UX balances functionality, emotion, and visual hierarchy.

開啟夢境之旅

🌏 Cross-Cultural Design

SF · Tokyo · Taipei

Designing for global markets means understanding cultural nuances beyond translation. From APAC regulatory frameworks to Western UX expectations.

3

Time Zones Navigated

5+

Languages Considered

"We are made of star stuff."

— Carl Sagan

Design, like the cosmos, is about finding order in complexity.

Every regulation is a constraint — like gravity shaping a star's evolution. Every user flow is a chemical reaction — small decisions cascading into system-wide outcomes.

I don't fight constraints. I use them to build better systems.
The best financial products feel inevitable — not because they're simple, but because every variable has been considered, every edge case anticipated.

I Write the Code, Not Just the Spec

ReactOmega isn't a Figma file — it's a shipped Turborepo with 50+ TypeScript components. Christie's isn't a mockup — it's custom PHP 8 I wrote and deployed. Every project in this portfolio runs in production.

I've Survived a Regulatory Crisis

When ASIC issued a 14-day compliance order that could shut down ACY's Australian operations, I escalated to the CEO, proposed an architectural pivot, and shipped a compliant design system. Zero violations post-launch.

I Design Across Cultures, Not Just Languages

I've designed for 40+ countries, navigated both APAC and Western regulatory frameworks, and shipped localized products across three time zones. Cross-cultural design isn't just translation — it's understanding how trust, hierarchy, and risk perception differ across markets.

I Build Systems, Not Screens

One design system governs 5 product lines and reduced implementation time by ~40%. When regulations change, the system adapts in days. That's not a portfolio claim — it's how ACY actually operates.

ACY SecuritiesProduct Ecosystem