Ed Chen

Enterprise Systems

ACY Securities
Product Ecosystem

5+ years architecting the cognitive layer of a global trading platform — from homepage redesign to multi-product design system, serving 100,000+ active users across 40+ countries.

Recognition 🏆 Awwwards Nominee →

Scope

Brand + Web + Platform

Business Impact

100K+ active traders, 40+ countries, 5+ product lines unified

Engineering Efficiency

Design system reduced dev time by ~40%

ACY Securities Ecosystem

Led design across a product ecosystem serving global traders — from real-time trading terminals to enterprise CRM systems, unified under a design system I built from the ground up.

System Thinking

Design system governing 5+ products: ~40% dev efficiency gain
Prototype animations in CodePen: zero-gap developer handoff
Cross-platform consistency: responsive from mobile to 4K displays

Design Philosophy

In financial products, clarity supports better decisions. I focus on purposeful visuals and interactions that remain understandable under pressure.

View Complete System →

Top-Tier Platform Evaluation

Independent broker reviews testing 80+ platforms. While evaluating the entire ACY ecosystem, these reviews specifically highlight the intuitive user experience and clean interface as key competitive advantages—validating our design strategy's impact on brand perception and user trust.

"The user interface is incredibly clean, making execution seamless."
— ForexBrokers.com

"It's rare to see a platform tackle this level of regulatory complexity so elegantly."
— TopTierTrader Review

Finlogix

Redesigned information architecture for a real-time market platform serving traders who process 1,000+ data points daily. Reduced cognitive load for time-critical decisions.

Platform UX Data Viz

LogixTrader

Trading terminal optimized for sub-second decision-making. Redesigned interface to minimize cognitive load in high-frequency trading environments where UI latency directly impacts P&L.

Trading UI Performance

ACYVerse

Gamified social trading platform. AI strategies meet community engagement. Complexity hidden behind simplicity.

AI Integration Social UX

LogixPanel CRM

Enterprise CRM supporting 100K+ client accounts. Designed operational workflows for account management, compliance tracking, and scalable onboarding.

CRM System Enterprise

TradingCup

Copy trading interface. Democratizing expert strategies through transparent risk visualization.

Copy Trading Risk UI

The System

40+ components. 12 interaction patterns. 1 coherent design language.
Built to unify 5+ products under a single, maintainable system.
Reduced developer implementation time by approximately 40%.
Includes responsive behavior from mobile to 4K,
prototype animations on CodePen for zero-gap developer handoff.

Explore Design System →

Regulatory Design Expertise

Navigating Compliance
Across 5+ Jurisdictions

In regulated industries, design choices affect legal risk and operating quality. I focus on workflows that are clear for users and practical for compliance teams.

ASIC (Australia)

Gambling UX restrictions, leverage caps, fund segregation UI

FINRA / SEC (US)

Suitability questionnaires, risk disclosure placement

FCA (UK)

Negative option marketing, financial promotions

ESMA (EU)

Inducement bans, cross-border marketing restrictions

GDPR (EU)

Consent architecture, data processing flows

FTC / FDA (US)

Claims substantiation, Prop 65 compliance

JPX-R (Japan)

Listing rules, disclosure requirements (in progress)

Prevention Systems I've Built

150+

Pre-tested Compliance UI Components

Forms, modals, consent flows, disclosure patterns. Typical time saved on urgent compliance projects: 40–60%

~15

Red Flags Caught Proactively

Region-specific compliance checklists (FINRA, ASIC, FCA, GDPR, ESMA) catch issues before they escalate.

8+

Projects Avoided Rewrites

Modular architecture approach — independent modules that swap without breaking the system when regulations change.

I'm not a compliance officer. I work closely with legal and compliance teams, translate requirements into clear user flows, and document reusable patterns so teams can move faster in future updates.

Evidence Ledger

Outcomes, Ownership,
and Verifiable Signals

This section summarizes what I owned, what changed, and where the signal can be verified. Detailed numbers under NDA can be discussed during interviews.

MEASURABLE OUTCOMES

Delivery and System Impact

100,000+ active users supported across 40+ countries
Design system reused across 5+ product lines
~40% reduction in implementation time on repeated UI patterns
Compliance architecture reused across multiple regional updates

OWNERSHIP BOUNDARY

What I Directly Owned

UX and interaction decisions for regulated product flows
Design system structure, documentation, and handoff standards
Cross-functional alignment with PM, engineering, legal, and compliance
Prototyping and execution support for high-urgency releases

VERIFIABLE SIGNALS

Public References

Selected Works

Selected
Projects

These projects show how I work from problem framing to shipped output.

01

ReactΩ

Production-Ready Component System

50+ typed React components with monorepo structure and documentation. Built from recurring implementation needs in product teams.

React 18+ TypeScript Canvas API Turborepo

What this project shows: Design system thinking with implementation discipline

Live Library → GitHub →

02

Christie's Real Estate

Full-Stack Luxury Real Estate Platform

End-to-end realization of a high-end property platform. Demonstrates technical depth by taking pixel-perfect luxury UX design entirely through to production via custom PHP backends and complex SQL schema deployment.

PHP 8 SQL Design Luxury UX Full-Stack

What this project shows: Design implementation from front-end precision to database architecture

Live Platform → Case Study →

03

HorizonSync

Distributed Team Coordination Platform

AI-powered timezone orchestration for global teams. Built to solve a real pain point in managing cross-timezone workflows for international product teams.

AI Integration Data Visualization System Design

What this project shows: Product strategy applied to team operations

View System → Case Study →

04

Nova

AI-Powered Financial Analysis Tools

Investment analysis platform combining finance domain expertise with AI capabilities. Demonstrates deep understanding of financial data visualization and decision-support interfaces.

AI Integration FinTech Data Viz

What this project shows: FinTech product thinking beyond interface styling

Live Tool → Case Study →

View Full Case Study Archive (20+ Projects) →

Operating Model

How I Deliver Across Teams

1) Frame the Risk and the Goal

Clarify user impact, business goals, and compliance constraints before UI execution begins.

2) Prototype Decisions Early

Use fast prototypes to align product, engineering, and compliance decisions before costly rework.

3) Ship with Cross-Functional Clarity

Drive delivery with explicit specs, edge-case handling, and tight collaboration with implementation teams.

4) Systemize What Works

Convert repeated solutions into reusable patterns so future teams can move faster with lower risk.

The Origin Story

Why FinTech? Why Compliance?

Most designers are inspired by the dynamic world of consumer apps — the pursuit of beautiful interfaces and high-speed growth. While I deeply respect that creative energy, I found my own calling in a different kind of challenge.

I am drawn to the complex intersection where high-stakes functionality meets rigorous legal constraints. In these environments, design is about more than just aesthetics; it’s about precision, where a single interaction can have significant financial implications and "moving fast" must always be balanced with stability.

In early 2021, I joined ACY Securities. I wasn't just looking for a role in finance; I was seeking an environment that demands systematic thinking. In a regulated industry, every decision carries weight, and every interface choice must align with compliance. There is no room for guesswork.

"Constraints don't limit creativity; they define a more complex game worth playing."

Over the past few years, I’ve developed a specialized perspective:
Great design systems in this space aren't just built for visual consistency — they are built to ensure reliability and mitigate risk. For me, that is where design truly proves its value.

Multidimensional Design

Beyond the Screen

Design isn't just what I do — it's how I see the world. From regulated platforms serving 100K+ users to culinary experiments, every domain teaches me something new about systems, constraints, and craft.

🏆 Founder & Product Architect

PawsRoam: Pet Welfare at Scale

Built and scaled a pet adoption platform from 0 to #1 organic ranking on Yahoo Japan. Demonstrates end-to-end product thinking: from UX to SEO strategy to community building.

#1

Yahoo Japan Ranking

5k+

Monthly Organic Visitors

3

Markets (JP/TW/US)

Visit Platform

🍴 Physical Craftsmanship

Le Celeste Héritage

From Michelin-trained kitchens to my own culinary practice. Precision, timing, and sensory design — principles that transfer directly to UX work.

Design parallel: Just as a perfectly balanced dish considers texture, flavor, and presentation, great UX balances functionality, emotion, and visual hierarchy.

開啟夢境之旅

🌏 Cross-Cultural Design

SF · Tokyo · Taipei

Designing for global markets means understanding cultural nuances beyond translation. From APAC regulatory frameworks to Western UX expectations.

3

Time Zones Navigated

5+

Languages Considered

"We are made of star stuff."

— Carl Sagan

Design, like the cosmos, is about finding order in complexity.

Every regulation is a constraint — like gravity shaping a star's evolution. Every user flow is a chemical reaction — small decisions cascading into system-wide outcomes.

I don't fight constraints. I use them to build better systems.
The best financial products feel inevitable — not because they're simple, but because every variable has been considered, every edge case anticipated.

⚖️

Constraints Shape Systems

ASIC rules aren't creative killers — they're the gravity that shapes better products. Like stars forming under pressure, great design emerges from constraints.

⚛️

Atomic Decisions → Galactic Scale

Design tokens aren't just variables. They're atomic elements that compound into 100K+ user experiences. Systems thinking from the smallest detail up.

🔬

Evidence Over Ego

"Feels better" needs proof. Load times, error rates, compliance pass rates — every claim backed by data. Science, not superstition.

🌌

Build Systems That Outlast You

One perfect screen is a moment. A design system is a legacy. I build architectures that future teams can extend without breaking.

The Intersection

Where design craft meets technical execution meets business impact

Design Craft

Figma/Sketch Expert Design Systems Interaction Design Visual Design Prototyping User Research A/B Testing

Technical Depth

React/TypeScript HTML/CSS/JS Canvas API PHP/SQL Git Workflows Performance Optimization

Domain Expertise

FinTech/Trading Regulatory UX ASIC/FINRA/GDPR Compliance Systems Enterprise SaaS Data Visualization

Cross-Functional Leadership

C-Suite Communication PM Collaboration Eng Handoff Legal Alignment Design Documentation Workshop Facilitation

ACY SecuritiesProduct Ecosystem