Finlogix
Turning 1,000+ data points a session into a single next move.
The first product I built end-to-end at ACY — a real-time market-analytics platform for professional traders, from the brand and design system to every indicator. Then I maintained and evolved it for years. This is how density became clarity — and how one wrong turn, caught by data, made it right.
One platform, three modes — dial the chart from a first-timer's glance to a pro's full depth. Try Beginner → Pro, live →
The real product
Not a mockup. This is what shipped.
Finlogix is live in production at finlogix.com — the home surface alone carries trending symbols, a live movers table, curated research and an events rail, all ranked so the one thing worth acting on surfaces first.
Ranked movers 1D / 7D
XAUUSD 3,979.51 −0.70%
Events + research rail
The problem
Everything, all at once.
A professional trader processes 1,000+ data points a session — prices, spreads, economic events, sentiment, indicators. The original Finlogix layout showed all of it, everywhere, with equal weight. Every pixel shouted. Nothing pointed.
The job wasn't to remove data — professionals need it. It was to make the signal pre-attentive: the one thing you need next, findable in a glance.
The answer, surface by surface
Every screen earns its density.
The rebuild wasn't one hero page — it was a system of surfaces, each one solving a different job for the same trader. Here's how the hierarchy plays out where it matters.
Technical analysis that reaches a verdict.
A symbol page doesn't just plot a chart — it collapses a moving-average stack, day range and 52-week context into a plain-language read: priced below its 5-, 50- and 200-day averages. The judgement is the interface; the data backs it up, one scroll down.
Two calendars, one glance at what's coming.
An impact-ranked economic calendar and a companion earnings calendar answer the trader's real question — what could move my position, and when? Colour-coded surprises (actual vs. forecast), star-rated impact, and a weekly-highlights rail keep the noise filtered to the markets you actually hold.
Signal at a glance
The whole market's positioning, in one read.
This is the thesis made literal. Forex sentiment is fifteen currency pairs of crowd positioning — and a table of percentages would bury it. Instead, a single long/short bar per row lets the eye find the extremes pre-attentively: the deepest reds and greens jump before you read a number.
The move
A workspace that matches how you think.
I rebuilt Finlogix as a modular widget system — economic calendar, symbol data, sentiment, charts, indicators — that each trader arranges to match their own mental model. And because every widget is self-contained, the same surfaces ship as embeddable code any partner site can drop in. Toggle the demo, then see the real generator.
67% of users built a custom layout within three months of launch (platform analytics, Q4 2023).
The honest part
My first instinct was wrong. The data said so.
Simplify, right? My first redesign stripped the density hard. It looked calmer — and it tested worse. This is the part most portfolios hide.
“Less is more.”
I cut the density aggressively — fewer numbers, more whitespace. Cleaner to look at.
task confidence — traders felt they'd lost the data they rely on.
Let the data drive.
Usability testing caught it early. For experts, density is the value — the fix wasn't less information, it was better hierarchy. I reversed the direction.
Progressive complexity.
Segmented modes (novice → pro), progressive disclosure, WCAG 2.1 AA typography for dense numerals. Signal first; full depth on demand.
to first insight, once the direction was right.
Measured, not asserted
The numbers, with their limits stated.
A controlled within-subjects usability study (n=15 active traders, paired t-test t(14)=8.92, p<0.001) on the time-to-insight task — identify the top-3 risk holdings.
End to end
I built the brand, the tokens, and every indicator.
This wasn't a screen refresh. Finlogix was mine from the ground up — the brand system, the light/dark token architecture, and the full Chart 2.0 indicator suite with its configuration surfaces. Click any board to enlarge.
Not a mockup
Shipped. Distributed. Maintained for years.
Finlogix went live at finlogix.com and shipped as an embeddable widget suite and a Chrome extension. It's one of five production surfaces governed by the 150-component design system I built at ACY — the same token architecture that absorbed eight regulatory rewrites without a rebuild.
For experts, density is the value — the craft is making the signal find you first.
Ed Chen · Senior Product Designer