Cross-functional alignment as the primary job
Every rewrite ran through one weekly sync — PM (priority), Engineering (feasibility), Compliance
(interpretation), Legal (disclosure language), design absorbing all four into UI.
0 design-tied audit findings across 8 rewrites is the evidence the process worked.
PM · Eng · Legal · Compliance0 audit findings
Design ops · adoption mechanics
150 components reached 5-product-line adoption because the handoff was designed: quarterly
Figma library releases, token export as CSS/JSON/Tailwind, Storybook as source of truth, one change
channel. Design ops as a deliverable, not an afterthought.
Token multi-exportStorybook v1.0 GA
Editorial restraint at the org level
The system survived because design said no — to one-off compliance treatments, feature-specific
styles, bespoke disclosure layouts. Every change propagated through tokens. That discipline only exists
when design has the authority to refuse.
Token-first refusalSystem grammar guard
Hiring, onboarding, team-cycle management
4 designers hired personally, each productive within a two-week ramp via the self-service
enablement system (Storybook + token reference + regulatory routing playbook). Two have since moved to
Australian SaaS companies and one left to found a company; the fourth joined in May 2026, completed the
ramp, and is my current direct report on the CRM side — empirically validated, not retrospectively
described.
2-week rampDirect
report · 2026
Ownership of institutional narrative material
Beyond product surfaces, I hold document ownership of company-level presentations — the
materials an organisation uses to explain what it is to capital markets, counterparties, rooms full of
clients, and its own board. That desk covers investor and fundraising briefs, listing-readiness
(IPO / SPAC), confidential corporate-transaction materials, and the annual gathering. The form
follows the room: a board pack is not a gala film, and neither is a product case study. I do not offer
M&A, IR, or financial modelling as a service — the value is design judgement that can survive the
people who actually sign.
The editing chain on those files runs through the CEO, COO, Chief Risk Officer and Chief
Compliance & Legal Counsel; earlier work of the same kind was built alongside the CFO and
PwC — revenue forecasts, EBITDA modelling, IPO/SPAC-readiness material. Named counterparties and
live transactions stay off this page; the working relationship does not.
The design problem is not the one product work poses. Nothing here is optimised for conversion. A
claim has to survive four executives whose incentives do not align — risk wants the caveat, legal wants
the disclosure, operations wants the simplification, the chief executive wants the story — and it has
to remain true, defensible and legible after all four have edited it. That is the same
discipline as designing a regulated interface, applied to a sentence instead of a screen: the
constraint is the specification, not an obstacle to it.
This is why the product decisions are anchored in unit economics, forecast and regulatory exposure —
not as fluency claimed, but as the material I am accountable for. Design that reports into the risk
and compliance chain is design with consequences, and it is where I do my most careful work.
C-suite editing chainRisk ·
Compliance sign-offAudience-fit narrativeDocument owner