Design Philosophy

One problem at five scales of capital.

Every project asks the same question: How do you help a human being make a high-stakes, irreversible capital decision when trust is the primary constraint? The answer changes with the audience. The design theory doesn't.

Scale 01 — 40+ Markets
Systemic Trust

Compliance infrastructure in the design system. ACY Securities

Scale 02 — 10,000+ Users
Behavioural Trust

Designing against Loss Aversion under drawdown. TradingCup

Scale 03 — 12+ Brokers
Institutional Trust

Legible FIX API integration. Trust through transparency. ACY Connect

Scale 04 — $28M+ AUM
Relationship Trust

Digital tools that amplify the advisor, not replace them. Xanthos

Scale 05 — 42 Clients
Structural Trust

Protocol that guarantees uncontaminated human judgment. Double-Blind

Complete Portfolio Archive

16 projects — shipped products, institutional concepts, and independent platforms. 5+ years · 40+ regulated markets · ASIC · FCA · FINRA · ESMA · MAS

01
Deep Case Study FinTech Platform

ACY Securities Ecosystem

Complete rebrand and digital transformation of ASIC-regulated brokerage. Led UX, compliance systems, and multi-country rollout.

Business Outcomes
150+ compliance components built • Design system unified 5 product lines8+ regulatory updates absorbed without structural rework
View Full Case Study →
✓ Shipped · Live ACY Securities Ecosystem
02
Deep Case Study UHNW Client Experience

Christie's — UHNW Digital Platform

Designed a relationship-first digital platform for ultra-high-net-worth ($50M+) real estate clients. Translated 260 years of brand authority into a digital editorial experience — where digital tools enhance broker relationships, not replace them. This became the empirical baseline for UHNW digital behaviour that directly informed the Xanthos Private Bank concept.

Business Outcomes
60% query-latency reduction • Full-stack WordPress engineering for UHNW audience • Print-to-digital luxury brand translation, zero brand compromise
View Full Case Study →
✓ Shipped · Live Christie's — UHNW Client Platform
03
Institutional B2B FIX Protocol · Prime Broker

ACY Connect — Institutional FIX API

Designed the documentation system and credential infrastructure for ACY's institutional FIX 4.4 API — the B2B layer serving prime brokers and liquidity providers. A 7-page information architecture governing how 5 user types experience the integration journey, from PM/BD to Market Data Engineer.

Business Outcomes
12+ institutional clients integrated via FIX 4.4 • 5-user taxonomy — PM/BD through Market Data Eng • Protocol knowledge base for TradeX terminal design
View Full Case Study →
✓ Shipped · B2B Institutional ACY Connect — Institutional FIX API Platform
04
Private Banking Research UHNW · B2B2C · Wealth Management

Xanthos Private Bank

Design concept for a private banking digital platform — five interconnected flows for UHNW clients ($28M+ net worth) and their relationship managers. Portfolio dashboard, RM briefing intelligence, investment proposal acceptance, life event planning, and 5-step UHNW onboarding. B2B2C architecture where the RM is the primary tool user.

Design Approach
5 flows · 11 screens · FINRA/SEC/AML-informed design • B2B2C architecture — client experiences bank through RM • UHNW 55+ accessibility — WCAG 2.1 AA throughout
◆ Concept Design Xanthos Private Bank — UHNW Wealth Management Platform
05
Institutional Research Hedge Fund · FIX-Derived Design

TradeX — Institutional Hedge Fund Dashboard

Institutional risk dashboard design based on primary research with portfolio managers. Causal intelligence overlays, liquidity stress visualization, real-time alpha attribution, and GenAI scenario stress testing. Designing the institutional dashboard that Bloomberg Terminal structurally cannot build.

Design Approach
Primary research with portfolio managers ($100M–$50B AUM) • Interaction rules derived from FIX 4.4 production work at ACY Connect • SEC/FINRA-compliant execution workflow design
◆ Concept Design TradeX Institutional Hedge Fund Dashboard
06
Institutional Compliance Research AML · Financial Crimes · Cross-Asset

Argos — Cross-Asset Financial Crimes Platform

Research-based design concept for a cross-asset AML/CFT compliance platform — alert triage, investigator workspace, SAR filing, real estate compliance, and securities surveillance. Built from 4 years of regulatory component design at ACY Securities, translated into a dedicated financial crimes context.

Design Approach
40+ screens · 4 workflows · 4 user roles — L1/L2 Analyst, Investigator, Compliance Officer • 3 asset-class modules — Banking, Securities, Real Estate • AI co-pilot with explainable confidence scoring
View Case Study →
◆ Concept Design Argos — Cross-Asset Financial Crimes Compliance Platform
07
Live Workflow · 5 Demos Daily Production · AI-Integrated · 2024–Present

The Terminal Model — AI & Open Source Cowork

Not a concept. Since late 2024, this is how I work — Claude and Gemini fully integrated into every stage of my production chain. Five interactive demos document live decisions pulled from real projects: ROI-ranked trade-offs, institutional chart redesigns, MiFID II compliance architecture, drop-off optimisation, and agent-native UI design. Every decision traceable back to a signal, a source, and a reason.

Production Workflow · 2024–2026
Demo 01 — ROI Solution Explorer (3 real problems, 4 pathways each) • Demo 02 — OpenStock retail → institutional chart with live data • Demo 03 — AI Signal Trust Layer (MiFID II) • Demo 04 — KYC drop-off 73% → 45% • Demo 05 — Agent-Native vs Human-Readable UI
See the Live Work →
✓ Live Since 2024 The Terminal Model — AI-Integrated Production Workflow
09
Concept · Live Demo · 2026 Private Banking CRM · AI Agent UX

ConnectX · Private Banking CRM

A CRM designed at editorial register rather than enterprise CRM register. Eleven screens, eight named AI agents, four explicit autonomy tiers (Ambient → Co-pilot → Assertive → Autonomous). The relationship graph IS the page; pipeline is a flow chart, not a kanban; AI observes and never directs. Built as a single self-contained React bundle — runs from disk, no build step.

Observatory CRM
11 canonical screens — Command Center, Pipeline, Account 360, Inbox, Meeting, Forecast, Agent Control, Workflow Studio, KYC, Compliance, Mobile • 8 named agents — COVENANT, BRIEF, INTRO, KYC, PULSE, DRAFT, TICKLER, FORECAST • 4 AI autonomy tiers — explicit governance switch, not a smartness slider • Cormorant Garamond · gold leaf · oxidized lavender for AI · ~2 MB self-contained bundle
◆ Concept Design ConnectX cinematic intro — Connect serif with italic gold X, 'the institutional CRM, reimagined'
08
Concept · Live Demo · Tier 4 UHNW · AI Governance · 2026

Double-Blind Fiduciary Protocol

An adversarial AI layer for UHNW relationship management. The RM commits their independent risk read first — sealed with SHA-256. AI reveals its cold read second. Every divergence requires a documented human resolution before the client call. Part of the Xanthos Private Bank ecosystem — the layer the client never sees but always feels.

Trust Infrastructure
8 canonical screens — Relationship Overview to Intelligence Dashboard • 5 deterministic scenarios — framing / convergent / magnitude / directional / null delta • SHA-256 via Web Crypto API · DevTools-verifiable network silence · SEC 17a-4 audit trail export · SR 11-7 effective challenge
◆ Concept Design Double-Blind Fiduciary Protocol — 42-client UHNW relationship overview, AI sessions sealed
09
F2B Concept · Live Prototype Institutional · FIX 4.4 · SWIFT MT54x · T+1 · 2026

Praxis Prime — F2B Prime Brokerage

Unified Front-to-Back prime brokerage platform tracking a 2M-share block trade across execution (Smart Order Router · VWAP/TWAP/POV), risk (cross-margin stress-test slider), and T+1 settlement (FIX/SWIFT Diff Viewer).

Institutional Infrastructure
8 modules wired and navigable • 5,288 LOC React/TypeScript • FIX/SWIFT Diff Viewer resolving protocol-mismatch breaks in a 30-sec UI cycle instead of a 4-hour email cycle
◆ F2B Concept Praxis Prime — F2B prime brokerage platform

Independent Products & Specialized Platforms

Developer tooling, algorithmic platforms, and focused UX solutions.

ReactΩ Component System

ReactΩ

✓ SHIPPED

Production-ready React component library architected for scale. Modular UI systems, accessibility-first design, and enterprise-grade documentation.

Component System · Accessibility-First · ~40% UI Dev Speedup
Nova - Algorithm Analysis Tools

Nova

✓ SHIPPED

Algorithm-assisted portfolio analysis platform — risk models, calculators, and intelligent insights. Complex workflow orchestration and ML integration.

AI Trust Architecture · Cognitive Load Reduction · Transparency-First
PawsRoam — B2B2C Marketplace Platform

PawsRoam

✓ SHIPPED

B2B2C marketplace connecting pet service vendors (grooming, boarding, vet) to pet owners across Japan — built from 7 months of Tokyo field research to live MVP. Complete product ownership: architecture, design, engineering, launch.

B2B2C Architecture · 0-to-1 Market Execution · Full-Stack Engineering
TradeX Institutional Terminal

TradeX Institutional Terminal

◆ CONCEPT

Institutional trading terminal — Level 2 Order Book, Portfolio Risk Matrix, keyboard-first execution for portfolio managers ($100M–$50B AUM). Interaction rules derived from production FIX 4.4 work at ACY Connect, not aesthetic reference.

FIX-Derived Design · SEC/FINRA-compliant execution · Institutional density
Macro Signal Network — Institutional macro regime dashboard

Macro Signal Network

◆ LIVE DATA

Institutional macro regime dashboard — six indicators (yield curve, financial conditions, credit spreads, initial claims, real M2, VIX regime) sourced live from FRED with design-intel annotations framing each series for discretionary portfolio managers.

Live FRED Pipeline · Regime Framing · Single-Surface Design
Index Weights — S&P 500 and NASDAQ-100 as an interactive pie

Index Weights — SPX & NDX as a single pie

◆ LIVE DATA

Every S&P 500 (503) and NASDAQ-100 (101) constituent rendered as a single interactive pie — live market-cap weighting, cap vs equal toggle, GICS 11-sector roll-up, HHI 230.6 vs 638.2 concentration math. Hand-crafted SVG, no chart library.

Wikipedia + yfinance Pipeline · GICS Sector Taxonomy · Concentration Math
Intent Canvas — shared typed artifact between humans and AI

Intent Canvas — a shared typed artifact for humans and AI

◆ CONCEPT

Prose → typed Intent Graph → proposed Semantic Diff → human approval → execution. A portfolio-rebalancing demo where the AI's proposal is a reviewable object, not a paragraph — every change row carries rationale, evidence, and a confidence bar.

Typed AI Artifact · Human Approval Gate · SEC 17a-4 Audit Trail
TradingCup — Copy Trading Platform

TradingCup — Algorithmic Strategy Distribution

✓ SHIPPED

Designed a Risk-Calibration Engine for social trading — not a leaderboard. Solved Loss Aversion through pre-allocation expectation setting. Reduced time-to-first-copy from 4.7 to 1.2 days. Cut rage-disconnects by 41% via Progressive Disclosure of Risk.

187K organic clicks · 42.37% engagement · −41% rage-disconnect · 3.4× AUM duration
Live Sub-Deployments

Production Surfaces Beyond the Case Studies

Self-contained deployments served from edwson.com sub-paths — campaign microsites, open-source design system docs, and interactive prototypes. These are working products, not mockups.

For recruiters & hiring teams

Role-fit context, regulatory coverage matrix, and target companies.

If you are evaluating Ed for a senior product designer role in institutional finance, the hire page lays out the four years of regulated work, the eight regulatory rewrites absorbed, the five product surfaces shipped, and the categories of companies the work fits.

For recruiters & hiring teams →