In 15 years we've grown from a single trading desk in Sydney into a global group operating across more than 40 countries — under multiple licenses, multiple languages, multiple cultures. Our brand is the one thing every region shares.
This book exists because consistency builds trust, and trust is the only currency that compounds. When a client in São Paulo opens an Instagram post, when a partner in Tokyo receives a deck, when a retail trader in Dubai lands on our website — they should feel the same brand. Different language, different proof point, same ACY.
At the same time, we know one rigid playbook will not survive contact with 40+ markets. That is why this guideline is built in two layers: Foundation — colour, type, logo, voice — that is non-negotiable across the world, and Application — campaigns, social content, video, merch — where regional teams have room to adapt for their audience.
Use this book as the source of truth, not as a cage. If something here is unclear,
missing or contradictory, write to support@acy.com
— we'd rather update the book than enforce something stale.
ACY started in 2011 with one belief: traders deserve technology, pricing and protection that match what institutions get — without giving up the speed of a retail account.
A decade and a half later, that belief has scaled into a multi-license, multi-region group operating in over 40 countries. The platforms have changed. The asset classes have grown — from FX into CFDs, indices, commodities, crypto and structured solutions. The ambition has not.
Today the group operates as two coordinated divisions. ACY Group covers everything client-facing — ACY Securities (regulated retail trading), ACY Capital, ACY Wealth, ACY Advisory, ACY Partners, ACY Connect, plus ACY Live for events and community activations. Zerologix, our technology division, builds the platforms underneath: Finlogix for market data, IntelLogix for the trading engine, LogixPanel for CRM and KYC.
Both divisions sit under ACYLogix Pty Ltd — the legal parent, and the master expression this book is anchored on. Every brand in either tree shares the same colour, type and voice rules. The principles in this book apply to all of them.
Not "pretty good for retail." Equal infrastructure, equal pricing, equal protection — wherever the client is logging in from.
Trust that travels — across regulators, across languages, across market regimes.
Never trade short-term gain for long-term trust.
Decisions, executions, answers — measured in seconds, not days.
No fine print where plain language would do.
If it has our name on it, the detail is our problem.
For the client, the regulator, the team and the market.
ACYLogix Pty Ltd is the parent. Through it the group runs two coordinated divisions — ACY Group for consumer-facing financial services, Zerologix for technology. Every brand below sits in one of these two trees.
| Wordmark | ACYLogix · custom geometric |
| Primary colour | #1F2BD3 · ACY Blue 400 |
| Negative | White on ACY Blue 800 or black |
| Mono | 100% black or 100% white only |
| File formats | SVG, PDF, PNG @2x |
| Source | /Source/ACY_Group_Logos/ACYLogix.svg |
The "A" upstroke and the "Y" stem form a continuous diagonal — a visual cue we read as forward motion. Do not redraw the mark. Use only the supplied vector files.
Every consumer-facing brand shares the same wordmark anatomy. The descriptor changes — the proportions, weight and spacing do not.
Zerologix and its product brands speak to engineers, ops teams and B2B partners — not retail clients. They use a distinct mark and palette so the technology surfaces are immediately readable as separate from consumer financial brands.
| Brand | What it is | Audience | Surface |
|---|---|---|---|
| Zerologix | Technology division. Holding identity for all internal & B2B platforms. | Engineering, partners, regulators | Corporate site, partner agreements, recruiting |
| Finlogix | Market data, charts and embeddable widgets sold to brokers and content publishers. | Brokers, fintech partners, media | finlogix.com, integration docs, client widgets |
| IntelLogix | Trading platform engine — the matching, execution and risk infrastructure behind ACY Securities. | Internal product, traders | demo.acylogixtrader.com, internal dashboards |
| LogixPanel | Group-wide CRM & KYC backend. Onboarding, deposits, statements — the operational nervous system. | Internal ops, support, compliance | Internal admin, client portal back-end |
Clear space is defined by the height of the cap "A" — we call it x. Maintain a margin of 1x on every side. Twice that is even better.
Lorem
ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod tempor.
Below the minimum, the wordmark loses legibility — and trust. Use these floors as hard limits.
| Surface | Recommended | Minimum | Notes |
|---|---|---|---|
| Desktop nav (header) | 180 px | 120 px | Maintain 32 px clear space below. |
| Mobile app splash | 240 px | 160 px | Center on safe area, 2x clear space. |
| Letterhead / DL envelope | 40 mm | 25 mm | Top-left, 15 mm from edge. |
| Brochure cover (A4 / A5) | 50 mm | 30 mm | Always with anniversary lockup if applicable. |
| Booth / signage | 1.2 m | 0.6 m | Scale to viewing distance. |
| Social avatar | 500 × 500 px | 180 × 180 px | Use "A" monogram, not full wordmark. |
Each item below has a specific reason it weakens the brand. When in doubt, use the master file unmodified.
+ Partnersupport@acy.com.
We'll handle the takedown.| RGB | 31, 43, 211 |
| CMYK | 85, 80, 0, 17 |
| HSL | 235°, 75%, 47% |
| Pantone | 2728 C |
| RAL | RAL 5002 (closest) |
| On white | AA · 7.1 |
| On Blue 50 | AA · 6.5 |
| White on Blue 400 | AA · 7.1 |
The full ACY Blue scale gives the brand an entire system without ever leaving its hue. Use weights 50–100 for surfaces, 200–400 for accents, 500–800 for type and depth.
Weights 10–75 for backgrounds, cards, banners and tinted UI surfaces. They never compete with content.
Weights 100–400 for primary actions, focus rings, charts and tagged content. 400 is the brand anchor.
Weights 500–800 for headings on light surfaces, navigation backgrounds and dark-mode chrome.
Greens, oranges and reds exist to communicate market state — never to "add interest." Use them with discipline so a green still means "up" wherever a client sees one.
Up-ticks, profits, success states, "approved" badges. Never marketing buttons.
Limited offers, warnings, action-required states, regulatory notices.
Down-ticks, losses, errors, destructive actions. Never use for emphasis.
A simple ratio keeps the brand from going either monochrome-flat or rainbow-loud. Aim for it on every surface.
Whites and near-whites carry the page. Backgrounds, cards, sheet stock. Lets the brand color do its job.
ACY Blue 400 — used in concentrated, repeated moments: logo, primary CTA, hero accents.
Deep navy and black create depth — sidebars, footers, type, expressive headlines.
Brand-led moments. Surface drops to a sliver of accent type.
Reading is the priority. Brand color used sparingly, for emphasis only.
Short attention windows — banners, paid social, ads. Brand color carries.
Forty-plus markets, ten-plus active languages, one type system. Noto Sans was chosen precisely because Google designed it to cover every script with consistent metrics — so a Japanese landing page and an Arabic newsletter feel like the same brand.
Designed for global text. Identical x-heights, weights and metrics across Latin, CJK, Arabic, Devanagari, Hebrew, Cyrillic, Thai and 100+ more scripts. No "translation feels off" tax.
font-family: "Noto Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, sans-serif;
System fallbacks ensure type still loads on weak networks.
For magazine-style hero typography we pair with Noto Serif Display — used sparingly, only in this brand book and high-craft editorial moments.
Designed for both web and print. Use the named tokens; never type-set with arbitrary pixel values.
Noto's family extends across writing systems with matched metrics. Below — the same headline rendered in eight scripts, all set in their native Noto Sans variant.
We write the way we trade — measured, factual and without hype. Adjectives don't move markets; precision does.
Sentences a non-trader can parse on first read. No jargon for jargon's sake.
Numbers, dates, names. "0.0 pips on EUR/USD," not "tight spreads."
Risk is named. Past performance is named. Disclosures aren't afterthoughts.
Earned, not performative. State what's true, then move on.
| This | Not this |
|---|---|
| Spreads from 0.0 pips on EUR/USD. | Razor-thin, ultra-tight spreads. |
| Trading involves risk. | High rewards await. |
| Average execution: 14 ms. | Lightning-fast trades. |
| Withdrawals settle in 24 hours. | Get your money back super-fast. |
| Regulated by ASIC, FSC and VFSC. | Trusted worldwide. |
| Surface | Tone | Example |
|---|---|---|
| Web · hero | Bold & reassuring | "Built in Sydney. Trusted around the world." |
| Email onboarding | Helpful & specific | "You're 2 minutes from your first deposit. Here's what to expect." |
| Social organic | Conversational | "Friday's NFP. Traders, set your alerts — full schedule below." |
| Legal & risk | Plain, never euphemistic | "You can lose more than your initial deposit. Read the PDS." |
| Push notification | Short, useful, scannable | "USD/JPY broke 150. Open a limit order from here." |
A slogan is a portable promise. The lines below are pre-approved across the group. Pick one that fits the surface — don't invent a new one.
Our images show real people in real situations. Available light. Honest expression. Trading is serious work — our photography respects that.
Available light, eye-level, environmental context (desk, screen reflection). One subject, one focus.
Tight crops on screens, hands, charts. No human face — the work itself. Cool blue grade.
UI on light backgrounds, soft shadows, never floating in fake gradients. Show the product as it really is.
Tim joined the ACY family as our Global Brand Ambassador because his story rhymes with ours: discipline, preparation, and decisions made under pressure. Use him with care — he's a person, not a logo.
/Brand_ambassador/.
Any new shoot must be cleared through Brand & Legal before publication.Print is where we earn brand authority — booths, partner decks, event handouts. Treat the press the way you'd treat the website: high standards, no shortcuts.
Live print file with cut lines included. Source: /Media/A5 Brochure with Cut line.png.
Promotional digital banner (EN). Bilingual variants exist for SC. Use only in approved promo windows.
| Asset | Stock | Finish | Bleed | Notes |
|---|---|---|---|---|
| Business card | 350gsm Splendorgel | Matte + spot-UV mark | 3 mm | Mono back · Blue 800 |
| A5 brochure | 170gsm Magno Satin | Soft-touch lamination on cover | 3 mm | Saddle-stitch up to 16pp |
| Letterhead | 120gsm Conqueror | Offset, no lamination | — | Mark top-left, 15 mm from edge |
| Trade-show flyer | 250gsm Silk | Matte UV both sides | 3 mm | QR code mandatory |
Each post stands alone, but six posts together form a grid that's just as visible as a billboard. Plan for both.
Rhythm: brand · content · proof repeating. Avoid two solid-blue tiles next to each other — break with white or imagery.
Most viewers will only ever see the thumbnail. It carries the brand whether the click happens or not.
9:16 has its own rules. Hierarchy compresses. Type gets larger. Captions become primary, not accessibility.
Body 600 minimum. 32+ pt at 1080-wide. Always set captions even when audio is the carrier.
Keep critical type and the wordmark within the central 60% of the frame. Top 14% and bottom 18% are platform UI.
First 1.5 seconds carry the click-through. Lead with motion or a number, not a logo. End-frame is where the brand closes.
A clean wordmark on a quality garment outperforms an oversized logo every time. The audience for ACY merch is people who actually want to wear it.
| Item | Logo placement | Print method | Mark size |
|---|---|---|---|
| T-shirt / Polo | Left chest | Embroidery (preferred) / DTG | 80 mm wide |
| Cap | Front center | Flat embroidery | 50 mm wide |
| Tote | Bottom-right corner | Screen print | 90 mm wide |
| Mug | Side, opposite handle | Pad print, single colour | 60 mm wide |
| Notebook | Front cover, low-center | Foil emboss in Blue 400 | 40 mm wide |
From thirty paces, three things have to land: who we are, what we do, and why someone should walk over.
| Element | Material | Notes |
|---|---|---|
| Back wall | Tension fabric on aluminium frame | 3000 × 2400 mm standard. Single piece, no visible seams. |
| Counter | White lacquered MDF + brand-blue trim | Branded skirt always, never bare-vendor finish. |
| Hand-outs & lead capture | A5 brochure + iPad on branded stand | Bring 1.5× expected attendance. QR fallback on counter face. |
Cultures and consumers genuinely differ across our markets. So this book sets the spine — and lets each region put its own voice on top, within clear limits.
| Asset type | Owner | Approval | Turnaround |
|---|---|---|---|
| Logo / lockup variations | Group Brand | Brand & Design lead | 1 business day |
| Color / type variations | Group Brand | Not approved (use existing) | — |
| Regional headline copy | Regional marketing | Self-approve within voice rules | — |
| Brand-ambassador content | Group Brand + Legal | Both required | 3 business days |
| Promotional creative (bonus, contest) | Regional + Compliance | Local regulator first, then group | 5 business days |
| Major campaign / OOH / TVC | Regional + Group Brand | Both required | 2 weeks |
ACY Securities is what most clients see first. Everything in this book applies. The notes below are the small differences that matter when you're working specifically on Securities surfaces.
Wordmark is used standalone or paired with the 15 Years mark for 2026 campaigns. Never co-locked with another sub-brand.
Compared to ACYLogix (B2B, technical) and ACY Partners (channel, formal), Securities sits closest to the trader. More direct and conversational — same rules: plain, specific, honest, confident.
Tim Cahill campaign banner — current production. Tagline + signature + 15 Years mark — three balanced elements.
Localized Japanese variant. Same composition, native typesetting, same brand recall — regional flexibility in action.
ACY Live is how the group shows up at concerts, sponsorships, sports activations and large-scale community events. The audience is wider than traders — so the voice loosens up, but the visual rules stay tight.
ACY Live wordmark stands alone. For events that include another ACY brand (e.g. a Securities-sponsored concert), Securities credit goes in copy, not in lockup.
Compared to ACY Securities (direct, factual) Live is warmer, more conversational, occasion-led. Headlines lean on the moment ("Tonight, in São Paulo") and build community through shared experience. Risk and regulatory copy still applies wherever a financial product is referenced.
/Source/ACY_Group_Logos/ACY_Live.svg. New activations require sign-off from Brand & Regional Marketing before assets are produced.Brand isn't a one-time exercise. The team below owns this guideline, reviews it quarterly, and is the place to escalate questions, gaps and proposed updates.
Owns: logo, colour, typography, brand book itself.
Contact: support@acy.com
Owns: campaign creative, local copy, regional events.
Contacts: APAC · LATAM · MENA · EU teams
Owns: regulator-facing language, risk warnings.
Contact: compliance@acyasia.com
| Cadence | What we review | Output |
|---|---|---|
| Quarterly | New asset additions, regional submissions, corrections | Minor version bump (v1.x) |
| Annually | Voice, photography direction, sub-brand alignment | Major version (v2.0+) when needed |
| Ad-hoc | Brand crisis, regulatory change, M&A activity | Hot-patch + comms to all regions |
#brand-feedback on Slack,
or email support@acy.com.
Include the page reference and what you'd change. We respond within 5 business days.